Revolution at the checkout counter

著者

書誌事項

Revolution at the checkout counter

Stephen A. Brown

（Wertheim publications in industrial relations）

Harvard University Press, 1997

大学図書館所蔵 件 / 全9件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

The Universal Product Code (U.P.C.)-a small rectangle of black and white bars-adorns virtually every retail item we purchase. Yet twenty-five years ago, the U.P.C. was a mere kernel of an idea shared by a small cadre of manufacturing and chain store executives. Here Stephen Brown, the legal counsel of those pioneering executives, traces its origin and evolution. The development of the U.P.C. illustrates the process of setting industry standards without government intervention and shows how systems of complementary technologies evolve. The economic consequences of the U.P.C. are investigated in an introduction by Professor John T. Dunlop and Jan Rivkin.

目次

  • The ad hoc committee
  • the symbol selection subcommittee
  • UGPIC
  • public policy
  • distribution codes, Inc.
  • symbol technical advisory committee (STC)
  • UPCC - in its own
  • electronic data interchange (EDI)
  • beyond retail
  • coupons - quid pro quo? spreading the Word
  • formal challenges
  • UCC - a broader vision. Appendices: giants of the revolution
  • The Board of Governors of Uniform Code Council, Inc.
  • the U.P.C. symbol.

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