Basic marketing : a managerial approach

Author(s)

• McCarthy, E. Jerome (Edmund Jerome)

Bibliographic Information

Basic marketing : a managerial approach

E. Jerome McCarthy

R. D. Irwin, 1978

6th ed.

• :
• :international ed.

Note

***Description based on retrospective data

Includes bibliographical references and indexes

Details

• NCID: BA34354904
• ISBN:
  • 0256020485
  • 0256021031
• LCCN: 77088299
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xix, 767 p.
• Size: 24 cm.
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management