Business economics : concepts and cases
著者
書誌事項
Business economics : concepts and cases
（Elements of business series）
International Thomson Business Press, 1997
1st ed.
- タイトル別名
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Business economics
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Examining the role of economics in business decision-making, this text is aimed at first year business undergraduate and MBA courses. It covers the concepts and uses a case study approach to illustrate their relevance to the business environment. Important Japanization developments in industrial economics, such as Game Theory and the economics of TQM, are included.
目次
Part 1: 1 The basic economic problem - scarcity and choice 2 Markets versus planners - contrasting role of entrepreneurs and state 3 Modelling the market mechanism - basic supply and demand theory 4 Building a model of the firm 5 The spectrum of market structures 6 Market structure 7 Market conduct 8 Market performance 9 Game theory and new industrial economics 10 The economics of total quality management 11 The UK economy 12 An imported revolution 13 The state and industry. Part 2: How to tackle case study analysis. Part 3: Cases (21 cases).
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