Strategic management : formulation, implementation, and control
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Bibliographic Information
Strategic management : formulation, implementation, and control
Irwin, 1997
6th ed
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Note
Includes index
Description and Table of Contents
Description
This sixth edition of the text includes updated coverage of topics such as the global economy, entrepeneurship, ethics, restructuring, continuous improvement, integrated operations, manufacturing and virtual organizations. There is also a new chapter on tools and techniques for strategic analysis at the business level, and the model of the strategic management process has been revised to reflect strategic analysis at different organizational levels.
Table of Contents
- Overview of strategic management
- strategic management
- strategy formulation
- defining the company mission
- the external environment
- the global environment
- strategic considerations for multinational firms
- environmental forecasting
- internal analysis
- formulating long-term objectives and grand strategies
- strategic analysis and choice in single or dominant product businesses
- building substantial competitive advantages
- strategic analysis and choice in the multibusiness company
- rationalizing diversification and building shareholder value
- strategy implementation
- implementing strategy through action plans, functional tactics, and employee empowerment
- implementing strategy through restructuring and reengineering the company's structure, leadership, culture and rewards
- strategic control and continuous improvement.
by "Nielsen BookData"