Frontiers of advertising theory and research : a symposium honoring C. H. Sandage

Author(s)

• Sandage, C. H. (Charles Harold)
• Sargent, Hugh Williams

Bibliographic Information

Frontiers of advertising theory and research : a symposium honoring C. H. Sandage

Edited by Hugh W. Sargent

Pacific Books, [1972]

Note

Papers ... presented at Allerton House ... University of Illinois, on May 23-24, 1968."

Includes bibliographical references

***遡及データをもとにした流用入力である

Details

• NCID: BA34426991
• ISBN:
  • 0870151924
• LCCN: 71088377
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Palo Alto, Calif.
• Pages/Volumes: 191 p.
• Size: 24 cm
• Classification:
  • LCC : HF5821
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising -- Research
  • LCSH : Advertising -- Study and teaching