Basic marketing

Author(s)

Bibliographic Information

Basic marketing

E. Jerome McCarthy, Stanley J. Shapiro

Irwin-Dorsey, 1979

2nd Canadian ed

Available at  / 2 libraries

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Note

Includes indexes

Details

  • NCID
    BA34462521
  • ISBN
    • 0256021384
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Georgetown, Ont.
  • Pages/Volumes
    xvi, 876 p.
  • Size
    25 cm
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