The engine that could : seventy-five years of values-driven change at Cummins Engine Company
Author(s)
Bibliographic Information
The engine that could : seventy-five years of values-driven change at Cummins Engine Company
Harvard Business School Press, c1997
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Note
Includes bibliographical references (p. 531-560) and index
Description and Table of Contents
Description
The history of Cummins Engine Company, the world's largest diesel engine manufacturer. This book analyzes the key characteristic of the company and its leaders, underscoring what has accounted for Cummins' longevity and success in its competitive environment.
Table of Contents
- The engine that could
- a tenuous venture, 1919-1929
- gaining a foothold, 1930-1939
- investors and inventors, 1941-1946
- becoming a big business, 1947-1958
- the go-go decade, 1960-1969
- the world changes, 1969-1975
- playing by the new rules, 1973-1978
- betting the company, 1979-1985
- Cummins versus Japan, 1984-1987
- circling the wagons
- pressures and profits, 1988-1994
- Cummins and the American century.
by "Nielsen BookData"