The engine that could : seventy-five years of values-driven change at Cummins Engine Company
著者
書誌事項
The engine that could : seventy-five years of values-driven change at Cummins Engine Company
Harvard Business School Press, c1997
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注記
Includes bibliographical references (p. 531-560) and index
内容説明・目次
内容説明
The history of Cummins Engine Company, the world's largest diesel engine manufacturer. This book analyzes the key characteristic of the company and its leaders, underscoring what has accounted for Cummins' longevity and success in its competitive environment.
目次
- The engine that could
- a tenuous venture, 1919-1929
- gaining a foothold, 1930-1939
- investors and inventors, 1941-1946
- becoming a big business, 1947-1958
- the go-go decade, 1960-1969
- the world changes, 1969-1975
- playing by the new rules, 1973-1978
- betting the company, 1979-1985
- Cummins versus Japan, 1984-1987
- circling the wagons
- pressures and profits, 1988-1994
- Cummins and the American century.
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