Introduction to marketing : readings in the discipline

Author(s)

• Mazze, Edward M.

Bibliographic Information

Introduction to marketing : readings in the discipline

edited by Edward M. Mazze

Chandler Pub. Co, c1970

Note

Bibliography: p. 349-353

Includes indexes

Details

• NCID: BA34534247
• ISBN:
  • 0810200090
• LCCN: 72087139
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Scranton, Pa.
• Pages/Volumes: xi, 362 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures