Business analysis for marketing managers

Author(s)

• Rogers, Leonard Alfred
• Institute of Marketing
• CAM Foundation

Bibliographic Information

Business analysis for marketing managers

L.A. Rogers

Heinemann [for] Institute of Marketing and CAM Foundation, 1978

Note

Bibliography: p. 50-55

Includes index

Details

• NCID: BA34592039
• ISBN:
  • 0434917389
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: v, 174 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • PRECIS : Marketing. Decision making - Case studies
  • LCSH : Marketing -- Decision making -- Case studies