Cases in marketing management

Author(s)

• Jain, Subhash C.
• Mathur, Iqbal

Bibliographic Information

Cases in marketing management

Subhash C. Jain, Iqbal Mathur

（Grid series in marketing）

Grid, c1978

Note

Includes bibliographical references and index

Details

• NCID: BA34615484
• ISBN:
  • 0882441299
• LCCN: 77081539
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Columbus, Ohio
• Pages/Volumes: x, 621 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA04527854