Integrated account management : how business-to-business marketers maximize customer loyalty and profitability

Author(s)

• Peck, Mark K.

Bibliographic Information

Integrated account management : how business-to-business marketers maximize customer loyalty and profitability

Mark A. Peck

AMACOM, c1997

Note

Includes bibliographical references and index

Details

• NCID: BA34623085
• ISBN:
  • 0814403336
• LCCN: 96040049
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 318 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.1263
  • DC21 : 658.8/4
• Subject Headings:
  • LCSH : Industrial marketing