Modern marketing management : selected readings

Author(s)

• Lawrence, Raymond John
• Thomas, Michael J.

Bibliographic Information

Modern marketing management : selected readings

edited by R.J. Lawrence and M.J. Thomas

（Penguin modern management readings）（Penguin books）

Penguin, 1971

Note

Bibliography: p. 395-396

Details

• NCID: BA34625885
• ISBN:
  • 0140802657
• LCCN: 73162173
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Harmondsworth
• Pages/Volumes: 413 p.
• Size: 18 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658/.8/008
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03842313
  • BA00474814