Essentials of marketing management

Author(s)

• Kerby, Joe Kent

Bibliographic Information

Essentials of marketing management

by Joe Kent Kerby

South-Western Pub. Co., c1970

Note

Includes bibliographical references and index

• NCID: BA34634809
• LCCN: 69015040
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati
• Pages/Volumes: viii, 696 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management