Managerial economics
著者
書誌事項
Managerial economics
Blackwell, c1998
- : hbk
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注記
Includes indexes
内容説明・目次
内容説明
This volume develops simple, practical tools and concepts for business students, as well as practising managers. In addition to the essentials of managerial economics, the book presents links to other managerial functions, including accounting, finance, human resource management and marketing. As necessary in globally-integrated markets, the book draws on examples and cases from throughout the world, and considers both consumer and industrial businesses. The 100 practical cases cover topics such as: global software piracy, the Barings' Collapse, Indian tea prices, Dean Witter's poison pill and the management of H.J. Heinz. The book covers modern managerial topics, and includes original analytical frameworks for cost and pricing analysis, as well as new applications, including activity-based costing, brand extensions, takeover tactics and real estate strategy.
目次
- Introduction to managerial economics. Part 1 Competitive markets: demand
- quantitative demand analysis
- supply
- competitive markets
- economic efficiency. Part 2 Market power: costs
- monopoly
- pricing policy
- strategic thinking. Part 3 Managing in imperfect markets: externalities
- asymmetric information
- incentives and organization
- regulation
- guide to data sources
- answers to progress checks and selected review questions.
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