Marketing nonprofit programs and services : proven and practical strategies to get more customers, members, and donors
著者
書誌事項
Marketing nonprofit programs and services : proven and practical strategies to get more customers, members, and donors
（Jossey-Bass nonprofit sector series）
Jossey-Bass, c1997
1st ed
大学図書館所蔵 全5件
注記
Bibliography: p. 269-273
Includes index
内容説明・目次
内容説明
The most helpful blAnd of theory and nuts-and-bolts practice I've seen.
?William E. Cameron, director, Philadelphia YMCA Management Resource Center
Brings together in one volume the best concepts and methods to attract and satisfy customers, communicate an organization's message distinctly and effectively, and solve membership and program enrollment and retention problems. Focusing on how to get more customers, consumers, and volunteers, Herron shows how to evaluate the effectiveness of promotion efforts, and weighs the comparative advantages of various advertising and promotion media. A 15-point checklist for developing marketing strategy spells out the essential steps for finer marketing performance.
目次
MARKETING AND NONPROFIT ORGANIZATIONS.
The Role and Benefits of Marketing in Nonprofit Organizations.
What Are You Selling? What Are They Buying?
CONDUCTING COST EFFECTIVE MARKET RESEARCH.
Who is Your Customer?: The Values and Techniques of Market Research.
Target Marketing to Reach Your Best Customers.
How Many Customers Do You Have?: Improving Your Market Share and Analyzing Your Competition.
Strengthening Your Marketing Practices with Internal Audits.
SUCCESSFUL MARKETING STRATEGIES.
Promotion, Publicity and PR: Effective Ways to Get More Customers, Members, and Donors.
Making Advertising Work for Your Nonprofit.
Media Selection: Choosing the Right Mix.
Packaging Programs and Services for Your Market.
Strategies for Recruiting the Volunteers You Want Most.
Your Marketing Strategy: Fifteen Steps for Putting It All Together.
「Nielsen BookData」 より