Reinventing fundraising : realizing the potential of women's philanthropy
著者
書誌事項
Reinventing fundraising : realizing the potential of women's philanthropy
（Jossey-Bass nonprofit sector series）
Jossey-Bass Publishers, c1995
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注記
Bibliography: p. 259-263
Includes index
内容説明・目次
内容説明
Practical and incisive, Reinventing Fundraising rejects the notion that women make unenlightened philanthropists. Shaw and Taylor draw from interviews, focus groups, and discussion with more than 150 women philanthropists and scores of development professionals to identify model programs that focus on women's giving. Besides showing the rich history of American women's philanthropy, the authors outline new program models that organizations can tailor to their own female constituents.
目次
- WOMEN: AN EMERGING FORCE IN PHILANTHROPY
- 1. Women as Important Prospects
- 2. The History of Women's Philanthropy
- 3. Voices of Women Philanthropists
- CULTIVATING WOMEN DONORS
- 4. How and Why Women Give
- 5. Overcoming Barriers to Women's Giving
- 6. Developing a Gender-Sensitive Fundraising Program
- 7. Communicating with Women
- WOMEN AND MAJOR GIFTS
- 8. Developing a Comprehensive Plan for Involving Women as Leaders and Donors
- 9. Training Women Volunteers to Seek Major Gifts
- 10. Reinventing the Capital Campaign
- 11. Raising Funds from Women: Case Studies
- 12. Working with Women of Wealth
- 13. Conclusion: Realizing the Potential of Women's Philanthropy.
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