Exploration in marketing thought

Author(s)

• Wills, Gordon
• University of Dradford. Management Center (York Shine, Eng.)

Bibliographic Information

Exploration in marketing thought

by Gordon Wills ; in association with marketing colleagues at the University of Bradford Management Centre and with a foreword by Harry Henry

Bradford University Press , Lockwood, 1971

Note

Includes bibliographies

• NCID: BA34658410
• ISBN:
  • 025896779X
• LCCN: 72300329
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Bradford,London
• Pages/Volumes: xxv, 390 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Marketing