Introductory marketing : a programmed approach

Author(s)

• Smykay, Edward W.
• Breibart, Joan

Bibliographic Information

Introductory marketing : a programmed approach

Edward W. Smykay, Joan Breibart

Macmillan, 1971

Details

• NCID: BA34660015
• LCCN: 70142344
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 298 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/0077
• Subject Headings:
  • LCSH : Marketing -- Study and teaching