Corporate strategy for tourism
著者
書誌事項
Corporate strategy for tourism
（Tourism and hospitality management series）
International Thomson Business Press, c1997
- : pbk
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注記
Bibliography: p. [200]-205
Includes indexes
内容説明・目次
内容説明
Addressing questions of corporate strategy in tourism, this text guides the reader through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. Examples and illustrative theories of corporate strategy are included.
目次
- Introduction to tourism corporate strategy - overview
- objectives, missions and expectations for tourism organizations
- analysing the external environment for tourism Organizations
- tourism organizations resources and SWOT analysis
- tourism corporate strategies
- implementation of tourism corporate strategy.
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