Applied social psychology
著者
書誌事項
Applied social psychology
Prentice Hall, 1998
2nd ed
大学図書館所蔵 件 / 全23件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. 375-426) and indexes
内容説明・目次
内容説明
For upper-level undergraduate and graduate-level courses in Social Psychology, Applied Social Psychology and Applied Psychology.
Hailed as a classic in a newly developing field - and widely adopted for its broad coverage, clear writing, empirical base, and interdisciplinary focus -this text examines many of the ways in which social psychology has been and is being used to solve real-world problems. Comprehensive in scope, it begins with an overview of the field and relevant social psychological theories; then provides extended illustrations of its major research methods; explores each of the main areas of application in general and a specific subtopic in each area in depth; and concludes with a discussion of applying theories to achieve social change.
目次
I. OVERVIEW.
1. Applying Social Psychology - Typical Features, Roles, and Problems.
2. Theories in Applied Social Psychology.
II. METHODS OF OBTAINING KNOWLEDGE.
3. Survey Research - The Quality of Life, and Sexuality.
4. Experiments - Soliciting Donations.
5. Correlational Research - Leadership.
6. Quasi-Experimental Studies - Effects of Television.
7. Evaluation Research - Drug Prevention Programs.
III. AREAS OF APPLICATION.
8. Educational Settings - Intergroup Relations and Learning.
9. Diversity Issues - Gender and Ethnicity.
10. Organizational Settings - Job Satisfaction.
11. Environmental Issues - Energy and Resource Conservation.
12. Health and Health Care - Smoking.
13. Mass Communication - Media Content and Effects.
14. Consumer Issues - Advertising.
15. Legal Issues - Research on the Legal System.
IV. ACHIEVING SOCIAL CHANGE.
16. Activism for Social Change.
17. Influencing Public Policy.
References.
Name Index.
Subject Index.
「Nielsen BookData」 より