Consumer testing and evaluation of personal care products
Author(s)
Bibliographic Information
Consumer testing and evaluation of personal care products
（Cosmetic science and technology series, v. 14）
Marcel Dekker, c1996
- : hardcover
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
This work details the consumer-guided evaluation of personal care products, outlining all the steps used in consumer testing to steer the creation of new commodities, from concept evolution and formula optimizing to final selection and positioning in the marketplace. The book shows how to find and create personal care products for consumers with defined needs, offering practical advice to the novice researcher.
Table of Contents
- Concept development, testing, optimization
- benchmarking a product category
- practical considerations for product testing
- experimental design and product optimization
- the role of psychophysics and experimental psychology
- individual differences - conventional subgroups, preference segmentation and the construction of a product line
- interrelating data sets - physical measures, expert panel and consumer ratings
- streamlining the product development process
- advice to a young researcher.
by "Nielsen BookData"
