Integrated marketing communications : a systems approach

Author(s)

• Sirgy, M. Joseph

Bibliographic Information

Integrated marketing communications : a systems approach

M. Joseph Sirgy

Prentice Hall, c1998

Note

Includes bibliographical references and index

• NCID: BA34793449
• ISBN:
  • 0132056186
• LCCN: 97019498
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xix, 312 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.123
  • DC21 : 658.8/02
• Subject Headings:
  • LCSH : Communication in marketing