What makes people click : advertising on the Web

著者

• Sterne, Jim

書誌事項

What makes people click : advertising on the Web

written by Jim Sterne

Que, c1997

注記

PRIORITY 2

Includes index

詳細情報

• NII書誌ID(NCID): BA34855149
• ISBN:
  • 0789712350
• LCCN: 97068666
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Indianapolis, IN
• ページ数/冊数: xvii, 433 p.
• 大きさ: 24 cm
• 分類:
  • LCC : IN PROCESS (UTILITY LOAD)
• 件名:
  • LCSH : Internet advertising
  • LCSH : Internet marketing
  • LCSH : Marketing -- Communication systems -- Data processing
  • LCSH : World Wide Web (Information retrieval system)
  • LCSH : Business enterprises -- Computer networks