What makes people click : advertising on the Web

Author(s)

• Sterne, Jim

Bibliographic Information

What makes people click : advertising on the Web

written by Jim Sterne

Que, c1997

Note

PRIORITY 2

Includes index

Details

• NCID: BA34855149
• ISBN:
  • 0789712350
• LCCN: 97068666
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Indianapolis, IN
• Pages/Volumes: xvii, 433 p.
• Size: 24 cm
• Classification:
  • LCC : IN PROCESS (UTILITY LOAD)
• Subject Headings:
  • LCSH : Internet advertising
  • LCSH : Internet marketing
  • LCSH : Marketing -- Communication systems -- Data processing
  • LCSH : World Wide Web (Information retrieval system)
  • LCSH : Business enterprises -- Computer networks