The essence of consumer behaviour

Author(s)

• Blythe, Jim

Bibliographic Information

The essence of consumer behaviour

Jim Blythe

（The essence of management series）

Prentice Hall, 1997

• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA34855499
• ISBN:
  • 0135731224
• LCCN: 97010601
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: x, 206 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.32
  • DC21 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA1339287X