Enterprise one to one : tools for competing in the interactive age

Author(s)

• Peppers, Don
• Rogers, Martha, Ph.D

Bibliographic Information

Enterprise one to one : tools for competing in the interactive age

Don Peppers, Martha Rogers

Currency/Doubleday, c1997

• : pbk.

Note

Includes bibliographical references (p. [392]-414) and index

Details

• NCID: BA34882560
• ISBN:
  • 0385482051
  • 038548755X
• LCCN: 96018618
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxv, 436 p.
• Size: 20 cm
• Classification:
  • LCC : HF5415.127
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Market segmentation
  • LCSH : Customer relations
  • LCSH : Relationship marketing
  • LCSH : Technological innovations