The Economist Publications pocket guide to advertising
著者
書誌事項
The Economist Publications pocket guide to advertising
B. Blackwell , Economist Publications, 1989
- タイトル別名
-
Pocket guide to advertising
大学図書館所蔵 件 / 全3件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
遡及データをもとにした流用入力
Bibliography: p. 212-216
内容説明・目次
内容説明
Ads, brands, commercials - we all know and have views about them. They are the visible, familiar, omnipresent part of the advertising world. But how are they created? Evaluated? Researched? Today more and more people, as part of their normal business or professional life, are having to come to terms with the advertising business. "The Economist Pocket Guide to Advertising" has been created for them to give an insider view of the experts and expertise which now dominate every aspect of advertising. Essential words - the "adspeak" of the media men and market researchers, planners and TV producers - are defined. In addition, major topics, new theories of communication, techniques of market modelling, controversies about the importance of salience or life-style definitions are discussed. With over 400 key words, illustrated with charts, cartoons and famous advertising old and new, this guide is a comprehensive introduction to what every business executive needs to know about.
「Nielsen BookData」 より