Satisfaction : a behavioral perspective on the consumer
著者
書誌事項
Satisfaction : a behavioral perspective on the consumer
McGraw-Hill, 1997
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内容説明・目次
内容説明
Based upon 20 years of research on the meaning, causes and consequences of consumer satisfaction, this text covers all psychological aspects of satisfaction formation applicable to all consumables - product or service and also reviews current research in this area of study.
目次
Part I What is satisfaction?. Part II Basic satisfaction mechanisms. Part III Alternative and supplementary comparative operators. Part IV Satisfaction processes and mechanisms. Part V Satisfaction consequences - what happens next?.
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