Interactive marketing : building loyalty one to one

Author(s)

• Williams, Martin

Bibliographic Information

Interactive marketing : building loyalty one to one

Martin Williams

Prentice Hall, c1997

2nd ed

Note

Includes index

Details

• NCID: BA34939103
• ISBN:
  • 0724806334
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Sydney ; Tokyo
• Pages/Volumes: xiv, 368 p.
• Size: 23 cm
• Classification:
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Interactive marketing