Law firm marketing : successfully promoting and building your small firm or solo practice

著者

    • Kennedy, Daniel B.

書誌事項

Law firm marketing : successfully promoting and building your small firm or solo practice

Daniel B. Kennedy

Irwin Professional Pub., c1994

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注記

Includes index

内容説明・目次

内容説明

Lawyers are finding that they must become more adept at marketing and selling their services in order to survive in a crowded marketplace. Law Firm Marketing gives sole practitioners and partners in small firms the strategies and tactics for marketing their practice that they never learned in law school.

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