Advertising and promotion : an integrated marketing communications perspective
Author(s)
Bibliographic Information
Advertising and promotion : an integrated marketing communications perspective
（Irwin/McGraw-Hill series in marketing）
Irwin/McGraw-Hill, c1998
4th ed
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Note
Rev. ed. of: Introduction to advertising and promotion. 3rd ed. 1995
Includes bibliographical references (p. 725-743) and indexes
