Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement
Author(s)
Bibliographic Information
Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvement
Kogan Page, 1997
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Note
Bibliography: p359-360. - Includes index
Description and Table of Contents
Description
To gain a truly competitive edge in today's fast-moving markets, the author believes that marketers have to create "marketing miracles". Through anecdotes and case studies, he shows how this is possible by re-engineering traditional sales and marketing practices.
by "Nielsen BookData"
