Consumer behavior : building marketing strategy

Author(s)

• Hawkins, Del I.
• Best, Roger J.
• Coney, Kenneth A.

Bibliographic Information

Consumer behavior : building marketing strategy

Del I. Hawkins, Roger J. Best, Kenneth A. Coney

（Irwin/McGraw-Hill series in marketing）

McGraw-Hill, c1998

7th ed

Note

System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0

Includes bibliographical references and indexes

Details

• NCID: BA35266573
• ISBN:
  • 0256218951
• LCCN: 97001290
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xxv, 760 p.
• Size: 26 cm.
• Attached Material: 1 computer disk (3 1/2 in.)
• Classification:
  • LCC : HF5415.33.U6
  • DC21 : 658.8/342/0973
• Subject Headings:
  • LCSH : Consumer behavior -- United States
  • LCSH : Market surveys -- United States
  • LCSH : Consumer behavior -- United States -- Case studies
• Parent Bibliography ID:
  • BA34788937