Consumer research inputs to public policy and legal decisions : workshop report -- summary version

Author(s)

• Wilkie, William L.
• Greyser, Stephen A.
• Association for Consumer Research (U.S.)

Bibliographic Information

Consumer research inputs to public policy and legal decisions : workshop report -- summary version

by William L. Wilkie and Stephen A. Greyser

（Report / Marketing Science Institute, no. 74-105）

Marketing Science Institute, 1974

Note

"April 1974"--T.p

"Research program. Special report."--Cover

A summary report on a workshop held during the Nov. 1973 meeting of the Association for Consumer Research in Boston, which originally appeared in the Proceedings of the ACR conference, Advances in consumer research, edited by Scott Ward and Peter Wright

Details

• NCID: BA35363536
• LCCN: 75319093
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: iv, 12 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Consumers -- Congresses
  • LCSH : Public interest -- Congresses
  • LCSH : Marketing research -- Congresses
• Parent Bibliography ID:
  • BA07416951