Consumer research inputs to public policy and legal decisions : workshop report -- summary version

書誌事項

Consumer research inputs to public policy and legal decisions : workshop report -- summary version

by William L. Wilkie and Stephen A. Greyser

(Report / Marketing Science Institute, no. 74-105)

Marketing Science Institute, 1974

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注記

"April 1974"--T.p

"Research program. Special report."--Cover

A summary report on a workshop held during the Nov. 1973 meeting of the Association for Consumer Research in Boston, which originally appeared in the Proceedings of the ACR conference, Advances in consumer research, edited by Scott Ward and Peter Wright

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