Markstrat 3 : the strategic marketing simulation

著者

• Larréché, Jean-Claude
• Gatignon, Hubert

書誌事項

Markstrat 3 : the strategic marketing simulation

Jean-Claude Larréché, Hubert Gatignon

South-Western College Publishing, c1998

• : package
• : pbk

注記

Version 3 of the MARKSTRAT simulation software

Includes index

System requirements for accompanying computer disks: IBM PC, Intel 486 or Pentium processor, 4 MB memory, hard disk with at least 6 MB available storage, Windows 3.1 or Windows 95, laser or ink-jet printer

詳細情報

• NII書誌ID(NCID): BA35375477
• ISBN:
  • 0538880899
  • 0538867590
• LCCN: 97007160
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cincinnati, Ohio
• ページ数/冊数: xiii, 210 p.
• 大きさ: 28 cm
• 付属資料: 2 computer disks (3 1/2 in.)
• 分類:
  • LCC : HF5415.125
  • DC21 : 658.8/02
• 件名:
  • LCSH : Marketing -- Computer simulation
  • LCSH : Management games