Markstrat 3 : the strategic marketing simulation

Author(s)

• Larréché, Jean-Claude
• Gatignon, Hubert

Bibliographic Information

Markstrat 3 : the strategic marketing simulation

Jean-Claude Larréché, Hubert Gatignon

South-Western College Publishing, c1998

• : package
• : pbk

Note

Version 3 of the MARKSTRAT simulation software

Includes index

System requirements for accompanying computer disks: IBM PC, Intel 486 or Pentium processor, 4 MB memory, hard disk with at least 6 MB available storage, Windows 3.1 or Windows 95, laser or ink-jet printer

Details

• NCID: BA35375477
• ISBN:
  • 0538880899
  • 0538867590
• LCCN: 97007160
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati, Ohio
• Pages/Volumes: xiii, 210 p.
• Size: 28 cm
• Attached Material: 2 computer disks (3 1/2 in.)
• Classification:
  • LCC : HF5415.125
  • DC21 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Computer simulation
  • LCSH : Management games