Strategic marketing problems : cases and comments

Author(s)

• Kerin, Roger A.
• Peterson, Robert A.

Bibliographic Information

Strategic marketing problems : cases and comments

Roger A. Kerin, Robert A. Peterson

Prentice Hall, c1998

8th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA35414320
• ISBN:
  • 0136328601
• LCCN: 97013899
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Upper Saddle River, N.J.
• Pages/Volumes: xii, 723 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.135
  • DC21 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Decision making -- Case studies
  • LCSH : Marketing -- Management -- Case studies