Achieving planned innovation : a proven system for creating successful new products and services

著者

• Bacon, Frank R.
• Butler, Thomas W.

書誌事項

Achieving planned innovation : a proven system for creating successful new products and services

Frank R. Bacon, Jr., Thomas W. Butler, Jr.

Free Press, c1998

注記

Rev. ed. of: Planned innovation. 2nd ed. 1981

Includes index

内容説明・目次

内容説明

Presents a scientific five-step paradigm that aims to increase the success rate of new products in the market place.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA35429634
• ISBN:
  • 0684839903
• LCCN: 97025141
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York, NY
• ページ数/冊数: xvi, 160 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.153
  • DC21 : 658.5/75
• 件名:
  • LCSH : New products -- Management
  • LCSH : Production planning
  • LCSH : Product management
  • LCSH : Marketing research