From Lascaux to Brooklyn

著者

書誌事項

From Lascaux to Brooklyn

Paul Rand

Yale University Press, 1996

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注記

Includes bibliographical references (p. 182-187)

内容説明・目次

内容説明

Illustrating his ideas with examples of his own graphic designs, as well as an eclectic collection of works, Rand discusses such topics as: the relation between art and business; the presentation of design ideas and sketches to prospective clients; the debate over typographic style; and the aesthetics of combinatorial geometry as applied to the grid. His book should be appropriate for anyone interested in the practice or theory of graphic design.

目次

One of the world's leading graphic designers, Paul Rand has had a profound influence on the design profession: his pioneering work in the field of advertising design and typography has helped elevate "commercial art" to one of the fine arts. In this lively and visually arresting book, Rand awakens readers to the lessons of the cave paintings of Lascaux - that art is an intuitive, autonomous and timeless activity - and he shows how this is conveyed in works of art from the Leaning Tower of Pisa to a painting by Cezanne, African sculpture, a Gorgan pitcher, and a park in Brooklyn, all of which are aesthetically pleasing no matter what their era, place, purpose, style or genre. Rand defines aesthetics and the aesthetic experience, in particular as it affects the designer, and he helps members of his profession articulate and solve design problems by linking principles of aesthetics to the practice of design.

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