Japan marketing & advertising yearbook
Author(s)
Bibliographic Information
Japan marketing & advertising yearbook
Dentsu, 1997-2000
- 1997
- 1998
- 1999
- 2000
- 2001
Available at 22 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Description and Table of Contents
- Volume
-
2000 ISBN 9784885531354
Description
日本の広告・マーケティング関係の英文年鑑。特集は「広告ビッグバンは何をもたらすのか/リレーションシップマーケティング」。資料として関連団体名簿がある。
Table of Contents
- ATTITUDES
- BUSINESS
- EDUCATION
- FAMILY
- FOOD
- HEALTH
- HOUSING
- WOMEN
- YOUTH MISCELLANEOUS
- Volume
-
2001 ISBN 9784885531422
Table of Contents
- COMMENCEMENT OF BS DIGITAL BROADCASTING AND A REALISTIC FRAMEWORK
- OUTLOOK FOR THE SENIOR MARKET—“HYPER SENIORS”WHO LEAD CONSUMPTION IN THE 21ST CENTURY
- DENTSU ADVERTISING AWARDS 2000
- TRENDS IN CORPORATE ADVERISING AND MARKETING ACTIVITIES
- CHANGING LIFE
- TOPICS
- ADVETISING EXPENDITURES
- ADVERTISING VOLUME
- TRENDS IN THE ADVERTISING INDUSTRY
- NEWSPAPERS〔ほか〕
by "BOOK database"