Personalities and products : a historical perspective on advertising in America

Author(s)

• Applegate, Edd

Bibliographic Information

Personalities and products : a historical perspective on advertising in America

Edd Applegate

（Contributions to the study of mass media and communications, no. 53）

Greenwood Press, 1998

Note

Includes bibliographical references (p. [157]-169) and index

Details

• NCID: BA35469617
• ISBN:
  • 0313303649
• LCCN: 97026893
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: xii, 178 p.
• Size: 22 cm
• Classification:
  • LCC : HF5813.U6
  • DC21 : 659.1/0973
• Subject Headings:
  • LCSH : Advertising -- United States -- History
• Parent Bibliography ID:
  • BA00466612