Personalities and products : a historical perspective on advertising in America
著者
書誌事項
Personalities and products : a historical perspective on advertising in America
（Contributions to the study of mass media and communications, no. 53）
Greenwood Press, 1998
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注記
Includes bibliographical references (p. [157]-169) and index
内容説明・目次
内容説明
Profiling such luminaries as Benjamin Franklin, P. T. Barnum, John Wanamaker, and Harley Procter, this book examines the contributions that several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such as Benjamin Franklin, who created it. It then goes on to consider early advertising agents such as Francis Wayland Ayer and the contributions of the great promoter P. T. Barnum.
Lydia Pinkham's Vegetable Compound and the advertising of patent medicines is also covered, as is John Wanamaker's impact on retail advertising. The book then examines the advertising style of Albert Lasker, owner of Lord and Thomas advertising agency, as well as Harley Procter's advertising of Ivory soap and Procter & Gamble's first 100 years. Elliot White Springs's use of sex in advertising and the Springs Cotton Mills advertising campaign of the 1940s and 1950s concludes the volume.
目次
Preface
Advertising in Colonial America
The First Advertising Agents
How P. T. Barnum Helped Change the Course of Advertising
Advertising Patent Medicine: The Rise of Lydia Pinkham
John Wanamaker and His Influence on Retail Advertising
Albert Lasker and the Lord and Thomas Advertising Agency
Procter & Gamble and Advertising Cleanliness: The First 100 Years
The Springs Cotton Mills Advertising Campaign of the Late 1940s and Early 1950s
Bibliography
Index
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