Cutting edge : Gillette's journey to global leadership

著者

    • McKibben, Gordon C.

書誌事項

Cutting edge : Gillette's journey to global leadership

Gordon McKibben

Harvard Business School Press, c1998

大学図書館所蔵 件 / 全12件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It highlights the company's commitment to innovation, creative advertising and environmental issues.

目次

  • Part 1 The stage is set: a global heritage
  • sudden decline, slow recovery
  • the goal is growth. Part 2 The search for balance: the quiet man from finance
  • are you a steel man or a plastic man?
  • storm warnings. Part 3 Fight for survival - the takeover threats: ten days of terror
  • an end to gradualism
  • the Ivy League predators. Part 4 Fast track to global leadership: Warren Buffet comes aboard
  • countdown to sensor
  • Al Zeien takes charge
  • the sixth leg. Part 5 Gillette's global culture in practice: the development of global skills
  • Latin America shows the way
  • a foot on the ground
  • the reluctant global warrior.

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