Strategic sport marketing

Author(s)

• Shilbury, David
• Quick, Shayne
• Westerbeek, Hans

Bibliographic Information

Strategic sport marketing

David Shilbury, Shayne Quick & Hans Westerbeek

Allen & Unwin, 1998

Note

Includes bibliographical references and index

Details

• NCID: BA35532349
• ISBN:
  • 1864484616
• LCCN: 00550595
• Country Code: at
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: St. Leonards
• Pages/Volumes: xiii, 320 p.
• Size: 23 cm
• Classification:
  • NDC9 : 780.13
  • NDC8 : 780.13
  • LCC : GV716
  • DC21 : 796/.069/8
• Subject Headings:
  • LCSH : Sports -- Marketing
  • LCSH : Sports sponsorship
  • LCSH : Sports -- Economic aspects