Strategic management
著者
書誌事項
Strategic management
Prentice Hall, c1997
6th ed
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
An introduction to strategic management, this book incorporates three themes throughout each chapter: globalization, the natural environment and technology. It focuses on skill-building in all the major areas of strategy formulation, implementation and evaluation. In particular, it presents a skills-oriented approach to developing a mission statement, performing an external audit and conducting an internal assessment.
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