Market segmentation : conceptual and methodological foundations

Author(s)

• Wedel, Michel
• Kamakura, Wagner A.

Bibliographic Information

Market segmentation : conceptual and methodological foundations

Michel Wedel, Wagner A. Kamakura

（International series in quantitative marketing）

Kluwer Academic Publishers, c1998

Note

Includes bibliographical references (p. [339]-365) and index

Details

• NCID: BA35575126
• ISBN:
  • 0792380711
• LCCN: 97038555
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxii, 378 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.127
  • DC21 : 658.8/02
• Subject Headings:
  • LCSH : Market segmentation
  • LCSH : Market segmentation -- Statistical methods
• Parent Bibliography ID:
  • BA0685130X