The one to one future : building relationships one customer at a time

Author(s)

• Peppers, Don
• Rogers, Martha

Bibliographic Information

The one to one future : building relationships one customer at a time

Don Peppers and Martha Rogers

Currency Doubleday, 1997

1st Currency pbk. ed

Note

Includes bibliographical references and index

Details

• NCID: BA3559713X
• ISBN:
  • 0385485662
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxii, 429 p.
• Size: 19 cm
• Classification:
  • LCC : HF5415.127
  • DC20 : 658.8/12
• Subject Headings:
  • LCSH : Market segmentation
  • LCSH : Sales promotion
  • LCSH : Consumers' preferences
  • LCSH : Customer relations