Classic failures in product marketing : marketing principles violations and how to avoid them

Author(s)

• Hendon, Donald W.

Bibliographic Information

Classic failures in product marketing : marketing principles violations and how to avoid them

Donald W. Hendon

NTC Business Books, 1992

Note

Originally published: New York : Quorum Books, 1989

Includes bibliographical references and indexes

入力は遡及デ-タによる

Details

• NCID: BA35621074
• ISBN:
  • 0844234583
• LCCN: 92001183
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: 205 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.15
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Product management
  • LCSH : Business failures -- United States
  • LCSH : Marketing -- United States
  • LCSH : New products -- United States