Achiving competttive adventage through customer value : exploring mass customization as a strategy for service organizations

Author(s)

• Beckett, Sandra Blodgett

Bibliographic Information

Achiving competttive adventage through customer value : exploring mass customization as a strategy for service organizations

by Sandra Blodgett Beckett

UMI Dissertation Services, 1997, c1996

Note

Facsimile reprint of author's thesis (Ph.D) - University of Texas at Arlington, 1996

Bibliography: p. 103-119

• NCID: BA3564644X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Ann Arbor
• Pages/Volumes: x, 119 p.
• Size: 22 cm.