Achiving competttive adventage through customer value : exploring mass customization as a strategy for service organizations
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Achiving competttive adventage through customer value : exploring mass customization as a strategy for service organizations
UMI Dissertation Services, 1997, c1996
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Note
Facsimile reprint of author's thesis (Ph.D) - University of Texas at Arlington, 1996
Bibliography: p. 103-119