Achiving competttive adventage through customer value : exploring mass customization as a strategy for service organizations

Author(s)

    • Beckett, Sandra Blodgett

Bibliographic Information

Achiving competttive adventage through customer value : exploring mass customization as a strategy for service organizations

by Sandra Blodgett Beckett

UMI Dissertation Services, 1997, c1996

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Note

Facsimile reprint of author's thesis (Ph.D) - University of Texas at Arlington, 1996

Bibliography: p. 103-119

Details

  • NCID
    BA3564644X
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Ann Arbor
  • Pages/Volumes
    x, 119 p.
  • Size
    22 cm.
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