Global marketing management

Author(s)

• Kotabe, Masaaki
• Helsen, Kristiaan

Bibliographic Information

Global marketing management

Masaaki Kotabe, Kristiaan Helsen

John Wiley, c1998

Note

Includes indexes

Details

• NCID: BA3565195X
• ISBN:
  • 0471592889
• LCCN: 97030942
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxii, 711 p., [12] p. of plates
• Size: 26 cm
• Classification:
  • LCC : HF1416
  • DC21 : 658.8/48
  • DC22 : 658.84
  • NDC9 : 675
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : International business enterprises -- Management