Managerial processes behind long-term product mix changes : an historical study on Fazer Confectionery, 1950-1990

書誌事項

Managerial processes behind long-term product mix changes : an historical study on Fazer Confectionery, 1950-1990

Päivi Eriksson

(Acta Academiae Oeconomicae Helsingiensis, Series A ; 74)

Helsinki Schook of Economics and Business Administration, 1991

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注記

Added t.p. with thesis statement, inserted

Thesis (doctoral)--Helsinki School of Economics and Business Administration, 1991

Includes bibliographical references (p. 199-211)

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